Ivy is a young woman with a severe traumatic brain injury growing into responsible adulthood in a small Texas town. She works at a tattoo parlor, where she idolizes Oscar, an apprentice tattoo artist. When at long last, Ivy finds herself in Oscar's arms, the tap of a police baton quickly interrupts their session. After drugs are found in Ivy's blood, Ivy's aunt, genuinely concerned for her niece's safety, places Ivy in Love Land - a private institution on the outskirts of town for people with developmental disabilities.
Desperately fearing being associated with the "Special Love Land Kids," Ivy fights bitterly to return to Oscar. But Oscar crushes her by leaving her for a mutual friend! Mortified, Ivy sets her sights on escaping Love Land-and its corresponding labels-at all costs. Attempt after failed attempt nearly destroy Ivy's spirit, but when she overhears that "clients" who are eligible to live in the community can bring their spouses with them, Ivy haphazardly sparks a relationship with Roger-Love Land's voluntary "Poster Child"-in a shameless effort to ride him to freedom.
Ivy comes dangerously close to succeeding. But after Roger discovers the breadth of Ivy's lies and Ivy is forced to face the reality of her traumatic brain injury, their respective worlds finally finish unraveling. This thrusts them both into separate journeys toward discovering that no one belongs in an institution, no matter how clean, and that the people who actually need a "cure" are those who believe that segregation must continue to be the way of the world.